When two eminent brands unite their expertise, the result is nothing short of enchanting. Tanishq’s sub-brand Rivaah, an exclusive wedding collection, joined forces with renowned fashion designer Tarun Tahiliani, who is a maestro in preserving traditional embroideries such as Chikankari, Kashida, Zardosi, and more. The contemporary bejewelled masterpieces encapsulated the very essence of each unique embroidery technique, flawlessly translating them into modern formats. The collection is tailor-made for the individualistic woman of today who values self-expression.
In a special, invite-only affair, Tanishq unveiled ‘Rivaah x Tarun Tahiliani’, an exclusive collaboration with the visionary fashion designer Tarun Tahiliani, as part of Tanishq’s prestigious wedding sub-brand, Rivaah.
The collection curated for metro brides captures the essence of timeless traditions and culture while embracing the evolving preferences that resonate with today’s brides.
Drawing inspiration from Tarun Tahiliani’s signature embroideries, Chikankari and Zardosi (from Lucknow), and Kashida (from Kashmir), as well as fine natural diamonds, the collection is an embodiment of the bride’s individuality, capturing the essence of Tahiliani’s rich archives of iconic embroideries and patterns with Tanishq’s exceptional jewellery karigari techniques.
In the Rivaah x Tarun Tahiliani, craftsmanship is combined with the finest Indian embroideries, and the ornate collection is perfect for the grand Indian weddings.
The collection is meticulously designed with intricate karigari techniques like Rawa, Filgree, Chandak and enamel work along with coloured stones piroi for brides who seek exclusivity in their wedding ensembles. The delicate patterns and effortless artistry highlight the rich origin of these karigari techniques.
A model on the runway, showing off an exquisitely crafted bridal choker by Rivaah x Tarun Tahiliani
Speaking on the launch of ‘Rivaah x Tarun Tahiliani, Ajoy Chawla, CEO Jewellery Division at Titan Company Limited said, “Rivaah x Tarun Tahiliani is a tale of collaboration rooted in shared design values and core principles, a synergy that empowers the modern Indian bride. It intertwines timeless traditions and exquisite craftsmanship, weaving a harmonious tapestry of handcrafted artistry and contemporary allure. Rivaah by Tanishq proudly unveils this exclusive partnership with visionary fashion designer Tarun Tahiliani. This collection gracefully captures the essence of age-old traditions while embracing the evolving tastes of the new-age brides. Marrying traditional techniques with modern sensibilities, it draws inspiration from Tahiliani’s iconic embroideries, promising to redefine bridal elegance with Tanishq’s timeless jewellery craftsmanship.”
In her address, Ms. Revathi Kant, Chief Design Officer, Titan Company Limited said, “The ‘Rivaah x Tarun Tahiliani’ collection is a testament to the synergy between timeless craftsmanship and modern elegance. This collaboration has enabled us to design jewellery that transcends eras and appeals to the modern bride. Taking inspiration from Tarun Tahiliani’s iconic embroideries, this collection speaks ethno-contemporary in all its magnificence. It’s particularly designed for the discerning new-age Indian bride who loves to participate in her wedding. The collection is a glorious celebration of time-honoured artisanal craftsmanship and traditional artistry.”
A wedding procession parades on the runway with models wearing jewels by Rivaah x Tarun Tahiliani.
Speaking on the partnership, Tarun Tahiliani said, “We’ve done jewel-like embroideries for years, so it was a match made in heaven for me to collaborate with Rivaah by Tanishq – a name synonymous with incredible craftsmanship, unwavering trust, and reach across the country.
“In addition, they have the most dedicated set-up of various karigar centres having the expertise of numerous and unique karigari techniques that we could access to design this stunning collection. My brand has always been about India-modern, our collaboration is a perfect match of two brands that have always celebrated Indian heritage and culture with a modern contemporary twist in our crafts. My brand has stood for lightweightness, fun, and exuberance, which this campaign about the free-spirited bride beautifully encapsulates.”