Indian weddings, renowned for their grandeur and vibrancy, are stepping into a new era of personalized and interactive experiences. A shift from traditional giveaways to customized wedding favors such as DIY lipstick and perfume stalls is sweeping across the Indian wedding scene, transforming it into an engaging spectacle that charms every guest. These interactive pop-up activities foster a deep sense of inclusion, making the guests feel not just special, but a part of the celebration.
Industry Insiders Witnessing the Change
Key players in the wedding industry like Mohsin Khan from Vivah Luxury Weddings and Sachin Singhal from Bandbaajaa.com have acknowledged the rising demand for such interactive features. The spectrum of these features is as diverse as the weddings themselves, ranging from glitter tattoo bars to live engraving sessions. These unique elements are not merely entertaining; they are a testament to the host’s commitment to creating an unforgettable experience for their guests.
Thematic Pop-Ups Garnering Popularity
This trend is not limited to wedding favors alone. It extends to various themed ceremonies, with hosts requesting different pop-up stalls that align with the event’s theme. Be it bangle-making stalls for a traditional ceremony or olive oil counters for a Mediterranean-themed event, these pop-ups contribute to creating a cohesive and immersive wedding experience. Guests of all ages are seen engaging in these activities, further validating their popularity and acceptance.
The Cost of Interactive Experiences
While these interactive sessions add a unique charm to the wedding, they do come at a cost. The investment can vary significantly, from a few thousand rupees to over a lakh, depending on the host’s preferences and the wedding’s scale. Some hosts are seen allocating five to eight percent of their wedding budget to these experiences, signaling the value they hold in creating a memorable event.
Hotel chains like Hyatt are also noticing the trend, with a staggering 200% rise in wedding revenues in 2023 compared to 2019. In a bid to tap into the trend, Hyatt launched the Perfectly Yours 2.0 campaign, offering personalized wedding experiences through a trilogy of films in music video format, highlighting different wedding phases. The campaign also introduced the role of a celebration manager to tailor-make each wedding.
As the Indian wedding scene evolves, the focus is shifting from grandeur to personalization, from spectacle to experience. This move towards interactive weddings signifies a shift towards making events more inclusive and memorable for everyone involved. The essence of a wedding is not just in the celebration of two joining hearts, but in the shared joy and memories it creates for all.
/bnn/media/media_files/90568b51376139f2ab25d978c36819dff1abb0456f370c9705cbbb9839c72285.jpg?ssl=1 "Interactive and Personalized Experiences Revolutionize Indian Wedd…")