Even if you blinked, there’s no way to have missed the festivities that took place these past few days celebrating the latest Ambani nuptials in India. Rihanna came out of retirement to perform. The amount of billionaires attending–Gates! Zuckerberg! Fink! Mittal!—could sink or swim entire economies during the cocktail reception alone. Family matriarch Nita Ambani’s emerald whopper worn to one of the events, which inside sources confirmed cost in the realm of $30 million, is one of the biggest emeralds the public has ever seen.

This isn’t even the wedding–these are pre-wedding festivities. The actual wedding will take place over the next year in various destinations spread across Europe and India.

The groom, Anant (the youngest of the Ambani children) did play his role in shaping cultural dialogues through these events, though. First, the animal conservation center where it all took place, Vantara, is a 3,000-acre refuge he founded and will soon be open to the public, although he stresses, “It is not a zoo.” Indeed, it’s the way he’s chosen to use his family’s billions to impact change by bringing attention to the mistreatment and exploitation of animals through tourism, circuses, zoos, culture, and illegal hunting. “My goal is to create the world’s largest sanctuary and breeding facility for all species of animals, a wildlife institute dedicated to repopulating and conserving critically endangered species.”

Anant3

He’s also adding to the high-jewelry narrative for which Indian weddings are known by bringing his watch game to the table. Until now, men only participated in jewelry traditions through brooches and bejeweled buttons on their sherwani, the tunic worn by Indian grooms. Although, Ambani sporting different jaw-dropping timepieces these past few days has cemented the watch as a new, integral part of the Indian wedding. His penchant for luxury pieces also displays the shift in the appetite of Indian men toward watches, further establishing them as a new staple of Indian jewelry culture.

Ambani’s stylist, Shaleena Nathani, one of India’s most respected fashion talents, went through his extensive collection of one-of-a-kind pieces to help Ambani create memorable looks. “He owns some very sought-after pieces–there’s something for every mood and style,” she explains on the phone. “Picking a watch for every outfit was a personal yet collaborative process because we knew it’s not just an accessory we were choosing, it was a statement piece which elevated each outfit into a true look.”

Robb Report was able to exclusively obtain the list of watches he wore to these pre-wedding fêtes, and one thing is for certain, this sampling of timepieces has left us wanting to see the rest of what Ambani has been collecting. But let’s just say, this is a very tantalizing start.