Marriages are getting interesting with couples refusing to “horse around” anymore, especially on their wedding day. In a delightful fusion of tradition and modernity, a new trend is emerging in Indian weddings, where couples are incorporating innovative and sustainable elements into their celebrations. Recently, a groom in Bengaluru made headlines by arriving at his wedding on an electric scooter, instead of the customary horse, showcasing a shift towards eco-friendly alternatives.
However, this wasn’t the first time an electric scooter played a significant role in a wedding. Ampere’s newly launched Nexus scooter had already set a precedent during its ambitious Kashmir to Kanyakumari ride a couple of months back.
During a stop in Goa for their pre-wedding photoshoot, a couple passionate about sustainability encountered the Ampere Nexus team. Enthralled by the sleek design and eco-friendly promise of the scooter, they discovered that the next stop on the Nexus’s journey was Udupi (Feb 19, 2024), coincidentally the venue for their upcoming wedding. Embracing the idea, the couple invited Ampere Nexus to their wedding, where the bride made a grand entrance on the scooter.
This event was beautifully captured and shared, showcasing how “The Nex Big Thing,” as Ampere had branded their ride, seamlessly became part of “The Nex Big Love Story.” This innovative twist not only highlighted the couple’s commitment to sustainability but also marked a memorable moment in the evolving narrative of Indian weddings. An interesting video coverage of the marriage was also put out https://www.instagram.com/reel/C3_-IANuyRD/
Such stories are emblematic of a broader trend where modern couples are keen to blend sustainability with tradition. The sight of a bride arriving on an Ampere Nexus underscores a growing awareness and adoption of eco-friendly practices. It also illustrates how brands like Ampere are successfully positioning their products as not just vehicles but as integral elements of significant life events. The convergence of innovative technology and cultural milestones in these weddings symbolises a progressive shift, resonating with the aspirations of the new generation that values both heritage and environmental responsibility.
