- Bhavika Jain
- TIMESOFINDIA.COMUpdated: May 20, 2024, 10:19 IST IST
It’s far bigger than the smartphone market or the Centre’s education budget, employs millions, and is only going to grow for years to come. It’s the big Indian wedding that’s driving the economy
What do you get when you have the world’s largest young population? A record number of weddings. Last year 38 lakh Indian couples tied the knot. By some accounts every fourth wedding in the world happens in India, Zerodha co-founder Nikhil Kamath recently shared on LinkedIn. The thing about Indian weddings is that they are big. Whether it’s a traditional rural wedding solemnised at home or a multi-million-dollar destination wedding in the Ambani family (their most recent was a three-day pre-wedding bash), they never skimp on pomp and spectacle.
