Taj Hotels Ignites Global Boom With 120 New Properties To Capture Travel And Wedding Surge – Travel And Tour World

Indian Hotels Co. Ltd., the powerhouse behind the Taj brand, is gearing up for a substantial expansion, aiming to open 120 new hotels worldwide in the coming years. Among these additions is their debut property in Europe, located in Frankfurt. Driven by increased demand for luxury stays, especially among well-to-do Indian travelers and the wedding industry, the company is setting its sights on international growth. However, their main emphasis remains firmly on the Indian subcontinent, where they continue to build on their legacy of hospitality.

Indian Hotels Co. Ltd., the renowned owner of luxury brand Taj, is set to expand its portfolio with the addition of 120 new hotels over the next few years. This expansion will span both premium and mid-range categories, with the company’s first European location slated to open in Frankfurt next year. The move aims to tap into the rapidly growing demand for travel and leisure experiences, positioning Taj to meet rising global interest in upscale and comfortable accommodations.

Eleven new openings are set for this year, in addition to the 14 already launched, with another 30 planned for next year and 35 more the following year, according to Managing Director Puneet Chhatwal in a Bloomberg TV interview.

Indian Hotels is also poised to debut in continental Europe with the upcoming opening of the historic Hessischer Hof, originally built in 1952, in Frankfurt within the next 10 months.

Supported by the Tata Group, Indian Hotels Co. Ltd. is exploring potential expansions in Western nations and Southeast Asia, but according to Chhatwal, their “primary focus remains the Indian subcontinent.” Growth for its iconic Taj brand will occur “selectively” in key international markets.

Luxury hotel demand has surged as affluent Indians, eager to spend on experiences and leisure, continue to drive bookings, even as middle-income groups moderate their spending. This shift helped Indian Hotels more than double its net income to 5.55 billion rupees for the July-September period compared to the same quarter last year, pushing its stock to a record high.

India Weddings

The Mumbai-based company is capitalizing on the booming Indian wedding season — with nearly 5 million weddings anticipated in November and December — to drive demand for its luxury properties. Weddings now contribute to 25% of Taj’s revenue, according to Chhatwal.

Indian Hotels’ stock has surged by 66% in 2024, outpacing the S&P BSE Sensex, which has seen a rise of nearly 10% so far.

Operating under the premium Taj label as well as mid-tier brands like Vivanta and Ginger, the firm also manages an in-flight catering service that partners with top airlines, including Singapore Airlines, Air India, Delta, and Qantas.

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