Uniquely focused on bridesmaids — a niche in India’s fashion landscape — the label offers outfits that speak volumes about elegance infused with a touch of fun. The designer’s vocabulary emphasises simple yet striking embroideries, allowing clean lines and thoughtful craftsmanship to shine. The brand creates concept-based collections where each piece is crafted with a unique play of colours and fabrics, ensuring it tells a story.
Highlighting the fabrics, Amit explains, “I have primarily selected light, airy materials such as georgette, organza, tulle, and lightweight satin silks to reflect the softness of the beach air.” In terms of colours, the collection features shades of white, complemented by a colour palette in prints and embroideries that incorporate sunset hues — pinks, soft peaches, lavenders, and blues.
When asked why he chose whites over traditional dark wedding shades, Amit shares, “White embodies the serenity and purity of the beach at sunset. I aimed to capture that calm elegance, offering a fresh alternative to darker hues. This collection breaks norms while focusing exclusively on bridesmaids’ needs, which makes it special. With custom print artworks and an all white palette, it reflects my growth as a designer.”
My Best Friend’s Wedding consists of lehengas, skirts crop tops with drapes, saris, shararas and fusion outfits perfect for bridesmaids and other wedding guests. “They’re versatile for sangeet, mehendi, wedding day or any other intimate ceremonies,” Amit concludes.
Rs 29,000 onwards. Available online.
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