The Big Fat Indian Weddings are back and how. A recent study by CAIT (Confederation of All India Traders) says November-December this year will witness some 4.8 million weddings around the country, with business worth Rs 6 lakh crore generated.
With 18-odd auspicious wedding dates during this period compared to 11 in 2023, the wedding industry is set to boom. This season, the return seems to be of grand, multi-day celebrations rooted in tradition and opulence unlike the low-key intimate affairs seen during the pandemic. Technology will be a key player, with live streaming, AI-powered planning tools and digital guest management enhancing the experience.
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TRENDS ON THE GO
“Personalisation is at the forefront with custom trousseau, themed ceremonies and bespoke gifts. Luxury and heritage venues, such as palaces and high-end resorts, are also in high demand for their blend of traditional elegance and modern amenities,” says Katerina Dixon, assistant vice-president, marketing (F&B) and corporate communications for MEIA region, Shangri-La Group.
This dynamic blend of tradition, personalisation and technology marks the wedding sector’s vibrant revival. From sustainable, eco-friendly weddings and destination weddings to culinary excellence and comprehensive planning services trending, it all seems to create a lot of drama and depth.
“Couples are increasingly prioritising sustainability, opting for eco-friendly decor with reusable or biodegradable elements such as organic fabrics, recycled paper and potted plants. Minimalist invitations and locally sourced catering also contribute to environmentally conscious celebrations,” explains Dixon.
Rather than large-scale local weddings, there is a shift towards exclusive destination weddings at scenic locations. These smaller gatherings allow for tailored guest experiences and unique cultural fusion in themes and settings.
Multi-day celebrations are also on the rise where hotels curate themed events over several days, such as beach parties and cultural tours, creating a memorable experience for both the couple and their guests. “These trends reflect the evolving preferences of modern couples, who seek to merge tradition with innovation and meaningful personalisation in their weddings,” adds Dixon.
BRIDAL DANCE
This season, bridal trousseau trends are embracing a fusion of tradition and contemporary fashion. Pastels and subtle metallics are in vogue, with brides opting for soft colours over conventional bright reds, cape-style dupattas, blouses with dramatic sleeves, and modern cuts paired with classic embroidery. Sustainable fashion is also gaining traction with brides choosing ensembles made from eco-friendly fabrics and supportive of local artisans.
“Heavy, restrictive outfits that compromise on comfort are out. Brides are moving away from multi-layered lehengas with excessive embellishments and towards lightweight yet intricately designed outfits that allow ease of movement,” points out Dixon.
PLAN IT WELL
In order to make the entire wedding experience smooth, couples should start early to book the top venues and vendors, budget with a buffer for unexpected expenses, and incorporate personalised touches such as custom invitations and decor that reflect the couple’s story. “Leveraging technology through wedding apps for organising guest lists and RSVPs can simplify logistics while focusing on sustainability with eco-friendly décor,” suggests Dixon. A word of advice though would be to not overcrowd the guest list and keep it manageable to ensure comfort.
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