Weddings by Betterhalf has rebranded as “The Wedding Company” to solidify its position in thewedding planningindustry. The company unveiled a new brand identity featuring the peacock, symbolizing prosperity in Indian culture, along with a gold and magenta color palette. This rebranding coincides with the company’s expansion plans in India’s top 50 cities. A media release states that the company has facilitated 150 weddings worth $2.5 million in services since its 2023 launch, with 200 more, totaling $4 million, planned for the upcoming wedding season.
The Wedding Company’s rebranding emphasizes memorability and simplicity, targeting urban couples seeking end-to-end wedding planning. The company aims to offer professional, reliable services at a fraction of traditional planner costs. The rebranding also includes a new website, TheWeddingCompany.com, the press release added.The peacock, chosen for its beauty, grace, and elegance, aligns with the company’s mission of providing exquisitewedding services. The gold and magenta color palette reflects the company’s commitment to luxurious and vibrant celebrations. The company has handled 150 weddings totaling $2.5 million in services since its inception in 2023.
An additional 200 weddings, valued at $4 million, are scheduled between November 2024 and February 2025. The Wedding Company seeks to alleviate the stress and uncertainty associated with traditional wedding planning, especially regarding local vendors. They provide comprehensive services with assured quality, including venue booking, decoration, photography, and makeup artists.
“The rebranding is a strategic step in our long-term plan aimed at attracting urban brides and grooms for end-to-end wedding planning in the top 50 cities of India, enhancing our market presence. We’d like brides, and grooms to know that they don’t have to plan their wedding inefficiently by themselves, which now they can take professional and reliable services from The Wedding Company, at a fractional price of traditional wedding planners in the market,” said Pawan Gupta, co-founder and CEO of The Wedding Company. He stated it’s a key part of their long-term plan to attract urban couples in India’s top 50 cities and boost their market presence.
The company aims to provide a convenient and cost-effective alternative to independent wedding planning. Gupta wants couples to know they can rely on The Wedding Company for professional services at a fraction of the cost of traditional wedding planners. The company aims to expand its clientele and provide flawlessly executed, luxurious wedding experiences through this rebranding.
The revamped identity positions The Wedding Company as a leading expert in the wedding planning industry, creating a distinctive market niche. The company is committed to offering premium quality services and complete assurance, eliminating the hassle of dealing with multiple local vendors. This approach simplifies the planning process for couples and provides reliable, high-quality services.
