Mumbai, 27th December 2024: Cadiveu Professional, a leading international brand specializing in innovative hair treatments and products, has launched an extensive 3-month campaign targeting India’s vibrant wedding season. The campaign encompasses influencer collaborations, brand awareness initiatives across Meta and Google Ads, and a focus on its professional treatments and home care range—positioning itself as the ultimate solution for frizz-free, stunning hair.
Here are some links for the Campaign
https://www.youtube.com/shorts/B9xVRNyGHrk
https://www.youtube.com/shorts/nIF7J7Qhs1c
https://www.youtube.com/shorts/dJnWLNqwr54
https://www.youtube.com/shorts/W_07XyhdLoA
https://www.youtube.com/shorts/xC30fuoDTXY
https://www.youtube.com/shorts/s6OFDcZMpCk
With India’s wedding season estimated to witness nearly 3.2 million weddings this year alone, contributing to a $50 billion industry, the demand for flawless haircare is higher than ever. In this season of celebrations, Cadiveu aims to empower brides and attendees alike with sleek, smooth, and weather-resistant hair. From professional treatments like Keratin and Hair Botox to an extensive home care and styling product range, Cadiveu is the perfect ally for achieving picture-perfect hair during weddings.
“The Indian wedding season is unlike any other, with multiple functions, grand celebrations, and a desire to look and feel one’s best,” said Rayed Merchant, Director of SSIZ International, the company that has exclusive distribution rights of Cadiveu Professional in India. He further added, “Frizzy hair can often be a challenge, especially with changing weather. Our treatments and products are designed to address these concerns, making them a one-stop solution for brides and their families. The Indian wedding season sees a significant rise in hair treatments, with services like Keratin, Hair Botox, and Hair Spa witnessing a 45% surge across all our salon partners. Over 70% of brides and family members prioritize professional hair treatments for frizz-free, smooth hair that complements their wedding looks.”
The campaign includes strategic collaborations with influencers across India to showcase Cadiveu’s transformative treatments and styling products in real-life wedding scenarios. In addition, targeted digital ads on Meta and Google platforms aim to amplify brand awareness and educate audiences about Cadiveu’s offerings.
“Indian weddings are grand affairs, often spanning weeks and multiple functions,” said Yasin Hamidani, Co-Founder and Director, Media Care Brand Solutions, the agency spearheading the campaign. “This campaign is crafted to highlight how Cadiveu’s products and treatments cater to the diverse needs of brides, families, and wedding attendees. It’s not just about beauty but confidence during such important occasions.”
Adding to this, Akanksha Khanvilkar, Social Media Manager at Media Care Brand Solutions and the architect of the wedding campaign, shared, “Our strategy includes leveraging the power of influencers and digital platforms to tell authentic stories. Through engaging content and visually captivating ads, we’re showcasing how Cadiveu’s solutions stand out in a competitive haircare market.”
Through this initiative, Cadiveu India aims to cement its position as the go-to brand for professional hair care during the wedding season. Whether you’re the bride, a bridesmaid, or simply attending, Cadiveu ensures you step into every wedding event with hair that’s nothing short of flawless.