The average cost of a wedding venue in India is around ₹6 lakh with 40% of couples allocating about ₹7.5 lakh for the venue and 31% spending more than ₹10 lakh, highlighting a growing focus on venue selection, according to a survey by WeddingWire India.
On average, couples spend about 21% of their annual household income on their wedding, indicating the significant financial commitment many couples are willing to make for their special day. This shows how crucial the wedding experience is for couples, who are investing heavily to make the day memorable.
While cost remains an important consideration for 53% of couples, it is no longer the top priority. Instead, couples are increasingly prioritising food, drink, and guest experience. This shift indicates a growing demand for high-quality catering, entertainment, and memorable guest experiences, as couples focus on the overall enjoyment of their guests over strict budget considerations, the report said.
The average age of couples getting married is 30 years. A significant shift has been noted in generational preferences, with 62% of couples now belonging to Gen Z, a remarkable increase of 49% compared to the previous year, the survey showed.
Meanwhile, millennials make up 30% of couples getting married, although this demographic has seen a decrease of 54% compared to last year. Despite this shift, millennials still represent a large portion of the wedding market, contributing to 1 in 3 weddings in the past year, it said.
February is the most popular month for engagements, closely followed by December, the survey found. Additionally, family and friends remain involved in proposal moments, with 16% of couples reporting that their loved ones were present during their engagement, it said.
Digital communication has become an integral part of wedding planning, with 79% of couples using platforms like WhatsApp to share wedding details with family and friends. Wedding websites are also increasingly popular as a tool for managing wedding communication, reflecting the ongoing digitalisation of the wedding planning process in India.
Couples are personalising their weddings with custom outfits (61%), sustainable elements (27%), and intimate “first look” moments (21%). Wedding durations are also increasing, with 35% lasting three days and 32% extending to four or more days, allowing more time for celebrations.
The survey report is based on the responses of over 2,100 couples from across the country. It reveals trends and evolving preferences in wedding planning, particularly in the context of the Indian wedding market.
“Weddings are no longer just about tradition—they are becoming personalised, unforgettable experiences. Couples are putting a fresh twist on their special day by creating unique moments that reflect their individuality,” said Snigdha Johar, Consumer Marketing Manager, at WeddingWire India.
