Stanley Lifestyles Expands Retail Presence in India with Pune Stanley Living Store
Stanley Lifestyles Ltd has opened its first 12,000-square-foot Stanley Living store in Pune, marking a significant step in its retail expansion strategy in India’s premium and luxury home solutions market. During a press conference, Sunil Suresh, Founder and CMD of Stanley Lifestyles Ltd, announced that the company has committed over Rs 40 crore to its Pune expansion over the next year.
The newly launched store features a curated collection of premium home solutions, including kitchens, wardrobes, sofas, recliners, beds, mattresses, dining tables, armchairs, and custom-made items, catering to the growing demand for high-quality interiors among Pune’s residential homeowners.
“Pune is a strategic market for us, with an evolving consumer base that values craftsmanship, customization, and luxury in home interiors. The demand for premium home solutions is increasing, and with our first Stanley Living store and our third in Pune, we are bringing an unmatched retail experience to Pune’s homeowners,” said Sunil Suresh, Founder and CMD of Stanley Lifestyles Ltd.
The company, which operates in 23 cities with 68 stores across India, views Pune as a high-growth market fueled by urbanization, a booming real estate sector, and a rise in luxury-conscious consumers. Pune’s industrial and IT ecosystem, along with its affluent professionals and second-home buyers, adds to its potential as a significant market for premium home interiors.
Stanley Lifestyles has been a key player in India’s luxury furniture market, which is projected to reach $2,368.7 million by 2030, growing at a compound annual growth rate (CAGR) of 5.6 percent between 2025 and 2030, according to industry reports. Increasing disposable incomes, urbanization, and a shift toward high-quality, durable furniture are driving this growth.
Founded in 1996, Stanley Lifestyles has positioned itself as India’s largest homegrown luxury furniture brand, competing with global brands in the high-end segment. The company differentiates itself with its Made-in-India craftsmanship, vertically integrated manufacturing, and bespoke furniture solutions. Its retail formats include Stanley Level Next (luxury), Stanley Boutique (super-premium), and Sofas and More (value-premium).
The brand’s manufacturing capabilities are supported by state-of-the-art facilities in Bangalore, employing over 1,500 skilled artisans to ensure high-quality, customizable furniture. The Pune store launch is part of Stanley Lifestyles’ broader retail expansion plan, with over 10 new store openings across India expected in the coming months.
With a strong presence in metro cities like Mumbai, Delhi, Bangalore, Chennai, Kolkata, Ahmedabad, and Hyderabad, Stanley Lifestyles is focusing on deepening its reach in key tier-I and tier-II cities, further strengthening its position in India’s luxury furniture retail market.
