Weddings are no longer limited to your family and friends circle who are invited to the wedding. If the Ambani wedding has shown us anything, it’s the fact that every person on the internet can be a part of your wedding through social media. In a world where brides want the perfect reel and for it to trend all over Instagram, a new service of wedding social media managers has emerged.
Image Via: @instantbollywood
A feat. that has exponentially grown over the past few years with a myriad of TikTok or Instagram trends going viral, it seems that our big fat Indian weddings have blended seamlessly with its transiently captivating charm. Satiating their MVP moments, many millennial and Gen Z brides and their better halves desire for their wedding shenanigans to go viral in all their marvelous glory.
From hopping onto the ‘over-a-minute’ reels bandwagon, to serenading us with aesthetically winsome and dreamy elements like sun-kissed bridal entries, tender glances between newlyweds, or numerous smashing dance performances, it’s these spirited moments that make us go ‘aww’! Helping you lure your love-glazed fantasia in creatively, eye-catching ways while adding a dash of playfulness to make your wedding, the most FOMO-inducing haven to be at, wedding content creators or strategists are your go-to mavens in today’s times. Never heard of them before? Well, read on to understand more!
What Do Wedding Social Media Managers Do?
Image via Rakul and Jackky
Wedding social media managers help you capture wedding content in real time and amplify the same on social media. This is in extension to your wedding photography and videography vendors, who will need some time to deliver the wedding content to you, not a replacement.
Wedding social media managers are social media experts who know what works and what doesn’t when it comes to putting your wedding content online. From creating a wedding page for you to creating fun reels and adding appropriate captions – these wedding managers do it all.
Why do you need one?
Image via @tiltintripod
You can always ask a friend or a cousin to handle this part of the wedding but let’s face it, you want them to enjoy too. If you are keen on your wedding being a social media fever that everyone gets, the best way to do it, is to get a professional to do the job!
A feat that has exponentially grown over the past few years with a myriad of TikTok or Instagram trends going viral, it seems that our big fat Indian weddings have blended seamlessly with its transiently captivating charm. Satiating their MVP moments, many millennial and Gen Z brides and their better halves desire for their wedding shenanigans to go viral in all their marvelous glory.
From hopping onto the ‘over-a-minute’ reels bandwagon, to serenading us with aesthetically winsome and dreamy elements like sun-kissed bridal entries, tender glances between newlyweds, or numerous smashing dance performances, it’s these spirited moments that make us go ‘aww’! Helping you lure your love-glazed fantasia in creatively, eye-catching ways while adding a dash of playfulness to make your wedding, the most FOMO-inducing haven to be at, wedding content creators or strategists are your go-to mavens in today’s times. Never heard of them before? Well, read on to understand more!
Transcending Your Vows to Views: Who Are Wedding Social Media Strategists?
Funky hashtags, effervescent bridal, couple, or family shots, event snippets, and unleashing your inner crazy with all your loved ones- aren’t these the OG sprinkled, confetti-exuding recipes of ‘gram-worthy exhilarated moments? From showcasing mood board-inspired thematic decor that elevates the festive splendor to whipping up, unforgettable, Bollywood-inspired, real-time ethereal captures for the world to see, wedding social media strategists are like your digital fairy godmothers.
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Video Via: @theeventcasa
Catching up with an industry frontrunner, and the Founder of MushMeToo, a boutique agency expertizing in uplifting your ‘I Do’ ceremonies, digitally, Smriti Aggarwal shared, “A wedding content creator is like a creative architect, weaving together the dreams, emotions, and aesthetics of a couple’s special day into a digital tapestry of love.” Helping you re-live these extraordinary memories, these snippets will make viewers want for more, and if your stars are aligned, your wedding can be the next big thing.
Known as the new-age detailed storytellers of real-life love stories, she further quips, “Our role at weddings is quite different from that of photographers and videographers- we’re more like the sidekick than the main act!” While the former’s priority lies in snapshotting picture-perfect moments, wedding strategists “are more concerned with making memories that pop on social media”, consisting of original music or epic dance moves, rather than only focusing on aesthetics or the perfect lighting. Furthermore, following the underlying rule of these digital platforms, she signs off by saying, “We’re all about instant gratification’, and their instantaneous posting schedules make your big day truly glimmer by the number of views, likes, and shares.
Image via Sneh and Jagdeep
What do they do?
Depending on what services the couple choose and pay for, here are the services that a wedding social media manager might cover.
- Real-time Content Creation.
Capture photos, videos, and Stories as the wedding happens. Instant Reels, Boomerangs, and fun clips for IG and Snapchat. Behind-the-scenes candids, fun transitions, and emotional moments.
- Reel & Story Coverage
Create viral-worthy Reels from all functions, capture aesthetic decor shots, couple entries, outfit transitions, dance moments. Add trending music, transitions, and creative editing on the spot.
- Live Posting and Account Management
Manage the couple’s wedding handle or their personal accounts. Post Stories, Reels, and updates live so guests & followers can join the experience in real time. Handle hashtags, tagging, and engagement.
- Personalised Content Strategy
Plan a content calendar or moodboard in advance (themes, formats, viral trends). Tailor content to the couple’s vibe—quirky, classy, Bollywood-style, etc.
- Wedding Website and Invite Content (if opted for)
If the couple choose to, help with writing, designing or posting digital invites or wedding website updates, add countdowns, teasers, couple backstories, etc.
- Post-wedding Content Pack
Deliver edited Reels and curated highlight clips. Snippets for thank-you posts, wedding trailer drops, or anniversary edits.
Image via Aayushi and Haard
Why Are They Gaining Popularity in India?
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Indian weddings have multiple events, epic moments, and so much color & energy—perfect for social media.
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Couples want their wedding to trend, go viral, or simply be shared beautifully in real time.
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Influencer culture + aesthetic wedding content = fireworks!
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Wedding photographers take time to deliver—social media managers give you instant content gratification!
Here Are Some Wedding Social Managers You Can Book For Your Wedding!
Image via Kiara and Sid
Turning a much-in-love couple into wedding influencers, are you someone who’s looking to get a social media strategist for your wedding that authentically represents you and your partner? If yes, these digital experts are the ones to watch out for.
This is a social media strategy firm that helps create a digital time capsule for newlyweds, be it creating trending reels, wedding content strategy and real-time updates from the wedding. You can check out some of their work on their social pages!
They focus on capturing and sharing the special moments of weddings. They specialize in creating engaging reels, developing wedding content strategies, and providing real-time updates during the big day. Their goal is to help couples preserve and share their wedding memories digitally, ensuring they remain timeless and cherished.
Specializing in capturing candid moments and pre-wedding shoots for your social media, they highlight the beauty and joy of weddings through stunning visuals.
With a keen eye for detail and a passion for love stories, Mush Me Too wedding creators turn ordinary weddings into lasting memories. They strive to capture the essence of each special day, making moments that couples will cherish forever and sometimes even creating viral sensations on Instagram.
If you are looking for instant content, their team promises you social content that is Instagram-ready the very next day! From stories to reels, now you can post whatever you like within a day of your event.
Shaadi Socials specializes in capturing and sharing the essence of weddings through same-day event reels and live stories.
Founded by a vibrant duo, they offer live updates and highlights, ensuring every special moment is shared instantly.
Known for their creative approach, The Wedding Gram offers real-time updates and curated content, making every wedding memorable online.
Specializing in capturing behind-the-scenes moments, What A Shot creates captivating Reels that bring your wedding day to life.
Captures real-time moments with stylish Reels, BTS shots, and curated updates to make your wedding shine online.
Offering wedding social media services across India, the UK, and Canada, Insta Shaadi captures BTS Reels and live stories, ensuring your wedding is shared globally.
Fun, vibrant content creation for couples who want their wedding to trend with Reels, Stories, and non-stop energy.
A wedding social media team crafting trendy, personalized content to make your big day Insta-perfect.
Now, now! Joining this fad, are you tempted to tie the knot with some trending gravitas?
For more wedding-related content, inspiration, ideas, vendors & more download the WedMeGood App today.
*With inputs from Apoorva Pagar.