Often seen in a Ridhi Mehra original, Bollywood actor Aditi Rao Hydari channelled Persian royalty at the Ambani wedding, wearing the Swarn Lehenga Set. Featuring a gold hand-embroidered blouse paired with a tissue lehenga and dupatta, the ensemble showcased exquisite monotone threadwork.
Unapologetically, made in India
At the heart of the label lies a profound respect for Indian heritage. Every piece is a testament to the skilled hands of local artisans, crafted with an emphasis on handloom fabrics and fine embroidery techniques that quietly celebrate tradition. This dedication to ‘Made in India’ is a commitment to preserving and nurturing the country’s rich textile legacy.
This bodes well for the ‘Ridhi Mehra woman’, who we know is traditional yet stylish, and unafraid to express herself. Whether it’s for the grandeur of her wedding day or the joyous celebrations leading up to it, she desires occasion wear that feels inherently personal, elevated in its craftsmanship, and always rooted in artistry.
The designer recalls an anecdote of a bride who was overwhelmed by trends but found solace in their simple yet elegant gold tissue lehenga. It wasn’t about chasing the latest fad, but about discovering a piece that resonated with her style. “These days, brides are sure of themselves. They want to feel good, not weighed down,” explains Mehra. “Our job is to bring that balance to life. To create pieces that don’t just look beautiful, but feel effortless.”
From empowering the bride to embrace her individuality on her special day to allowing her inner radiance to shine through, the label channels the elegance of authenticity.
Explore the brand’s latest collection here or visit their stores in Delhi and Hyderabad.
.9757.jpg?mbid=social_retweet "How this brand is dressing the modern Indian bride with a unique ideology")