Long celebrated with grandeur and cultural significance, Indian weddings are becoming even more extravagant, according to recent trends. Data from Justdial, India’s no. 1 local search engine, reveals a significant surge in search queries related to wedding services across the country, indicating a shift towards even more extravagant celebrations.
From January to November 2024, searches for wedding-related services witnessed a nationwide spike of 21% compared to the same period in 2023.
This trend is particularly pronounced in metro cities and non-metro cities, with a remarkable increase in searches by 34% and 16% respectively.
This escalating demand is reflected in the surge of specific service categories as ‘resort wedding venues’ have tripled nationwide. Cinematic wedding photographers and choreographers are also in high demand. ‘Orchestras for weddings’ have seen a 15% increase in searches.
This data showcases the evolving nature of Indian weddings, characterised by a growing emphasis on luxury, personalisation, and professional assistance. As these trends continue to shape the wedding industry, it is clear that Indian weddings will remain a significant cultural and economic phenomenon for years to come.
Key Search Query Growth (Jan-Nov 2023 vs. Jan-Nov 2024)
Overall:
Pan India: 21%
Metro Cities: 34%
Non-Metro Cities: 16%
City-wise
- Delhi: 44%
- Hyderabad: 41%
- Mumbai: 37%
- Kolkata: 32%
- Bangalore: 27%
- Chennai: 26%
- Pune: 24%
- Ahmedabad: 16%
- Lucknow: 36%
- Patna: 34%
- Jaipur: 30%
- Kanpur: 26%
- Chandigarh: 20%
- Coimbatore: 20%
Category-Specific Growth:
1. Resort Wedding Venues: 3x
Mumbai: 3x
Hyderabad: 5x
Chennai: 4x
Delhi: 4x
Bangalore: 3x
2. Cinematic Wedding Photographers: 2x
Mumbai: 2.5x
Delhi: 3x
Patna: 4x
Hyderabad: 2.5x
3. Pre-Wedding Gowns on Rent: 47%
Mumbai: 33%
Delhi: 10%
Hyderabad: 2x
4. Wedding Card Dealers: 44%
Mumbai: 40%
Bangalore: 18%
Chennai: 17%
Delhi: 57%
Hyderabad: 43%
5. Banquet Halls: 40%
Mumbai: 66%
Delhi: 79%
Hyderabad: 72%
Bangalore: 63%
Pune: 61%
Kolkata: 48%
Chennai: 43%
Ahmedabad: 32%
6. Candid Wedding Photographers: 28%
Mumbai: 61%
Kolkata: 19%
Bangalore: 11%
7. Choreographers for Wedding: 24%
Mumbai: 278%
Delhi: 37%
Jaipur: 35%
Bangalore: 24%
Pune: 11%
Ahmedabad: 5%
8. Orchestras for Wedding:
Mumbai: 16%
Delhi: 48%
Patna: 46%
Chennai: 16%
