Gold Is Up 59%. Indian Brides Are Buying Lighter, Not Less
India bought 15% less gold jewellery by weight last quarter and spent 34% more on it. For brides, that arithmetic is reshaping what goes in the trousseau.
Bridal jewellery and beauty, from the polki and kundan houses to the contemporary studios reworking heirloom pieces for couples who want to wear them more than once. We cover what is being made, who is making it, and what it costs.
Beauty coverage runs to the artists, the timelines, and the practical questions — trials, humidity, multi-day ceremonies — rather than product placement. Where a piece or a service was gifted or sponsored, the story says so.
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India bought 15% less gold jewellery by weight last quarter and spent 34% more on it. For brides, that arithmetic is reshaping what goes in the trousseau.
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