Artists from across the world are recreating the video
A new trend has taken the internet by storm, captivating audiences worldwide: Indian bride transformations. Creators and makeup artists (MUA) from across the world have joined in on the trend, producing mesmerising transformation videos that showcase the journey from makeup application to full-fledged Indian bridal attire.
Central to this trend is the use of the popular Bollywood song “San Sanan” from the Bollywood movie Ashoka, which serves as a common thread tying together the diverse array of transformation videos flooding social media feeds.
The trend unfolds as creators begin their videos by meticulously applying makeup, showcasing their skills and techniques. As the video progresses, viewers are treated to a cinematic transition, with the scene seamlessly shifting to reveal the creator fully adorned in traditional Indian bridal attire. The captivating visuals, coupled with the infectious rhythm of “San Sanaan,” have captivated audiences, drawing widespread attention and engagement across various social media platforms.
Social media is flooded with videos. Take a look:
From intricate henna designs to elaborate jewellery and vibrant bridal ensembles, the Indian Bride Transformation trend celebrates the richness and beauty of Indian wedding culture.